about


Fueled by Passion. Idea Machine. Marketing Maniac.

My name is Brianna, but feel free to call me Bri. I'm a self-starting, stop-at-nothing, passion-driven marketer by day and a binge watcher by night. I graduated from St. Edward's University in Austin, TX with a Business Administration degree in Digital Media Management. To help you get to know me a little better, here are some fun facts:

  1. What is my work style? Entrepreneurial. No matter what role I'm in, I strive to apply an entrepreneurial mindset by investing in my work, being resilient to reach goals, and seeking to consistently learn and grow.
  2. Alternative job title? Professional "Hat Wearer." I have the ability to wear many different hats; I adapt to different roles, tasks, and responsibilities. 
  3. What is my spirit animal? A sponge - I am always eager to absorb and retain knowledge. (Yes, sponges are animals)
  4. Why marketing? My passion lives with marketing. They are the best roommates ever! I love people, creativity, and ideas. Marketing provides a place for these three things to live in harmony, which I also consider my 'happy place.'
  5. Obsessions? Marketing, entertainment, fashion/beauty, Dallas Cowboys, and sweet potato fries. 

 

 
 
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WORK


EXPERIENCE

SOCIAL INTERN

White Hat Agency - Austin, TX

Sept. 2016 - Current

  • Constantly monitor clients’ social channels, focusing on Facebook, Twitter, Instagram, and LinkedIn
  • Partner with Digital Strategist to set and implement strategy across all client social channels
  • Write creative copy for social posts while ensuring consistent voice and branding
  • Increase audience engagement and reach via social media
  • Perform social analytics for monthly reporting

PROMOTIONS INTERN

Warner Bros. Pictures Worldwide - Burbank, CA

May 2016 - Aug. 2016

  • Contributed to marketing partnership integrations for DC Franchise films, LEGO franchise films, Storks, Fantastic Beasts and Where to Find Them, and other 2016-2018 releases
  • Generated promotional materials including pitch and franchise decks, case studies, as well as wrap reports
  • Brainstormed brands to team up with for film partnerships
  • Updated promotional program tracking documents
  • Researched and analyzed competitive partnership programs

PRODUCTION COORDINATOR

C3 Presents/Roadwings Entertainment - Austin, TX

Aug. 2015 - April 2016

  • Organized content for television broadcast special “Road to ACL” sponsored by AT&T
  • Scheduled and coordinated talent for interviews between sets at Austin City Limits music festival
  • Acted as point of contact for special guests to be featured on show
  • Distributed and obtain releases from interviewees
  • Contributed to search of Austin area for a global muralist to feature his art
  • Assisted filmmaker at the premiere of The Teller & The Truth at Austin Film Festival
  • Managed guest list at premiere of "Road to ACL"

PRODUCTION ASSISTANT

Onion Creek Productions - Austin, TX

Aug. 2015 - Sept. 2015

  • Assistant to stage manager at music festival Utopiafest 2015
  • Coordinated and oversaw transportation arrangements for talent
  • Facilitated in setup and tear down of stages between sets
  • Promoted Utopiafest prior to the festival

ENTERTAINMENT MARKETING INTERN

Disney ABC Television Group - Los Angeles, CA

May 2015 - Aug. 2015

Comedy/Alternative Series: The Muppets, Modern Family, Blackish, Dr. Ken, Fresh Off the Boat, Bachelorette, Bachelor in Paradise, Celebrity Family Feud

  • Assisted in execution of voice over auditions for spots
  • Produced and edited spot for in-theater purposes
  • Participated in internal and external meetings, including brainstorm sessions
  • Attended and participated in shoots for on-air spots
  • Contributed to the rebranding of the ABC comedy brand: ABC FUNNY
  • Took part in the promotion of the series launch for The Muppets
  • PromaxBDA Conference attendee

MARKETING/ADMISSION EVENTS INTERN

St. Edward's University - Austin, TX

Sept. 2014 - April 2015

  • Utilized strong attention to detail to assist in planning and execution of fundamental campus events
  • Cultivated connections and flourished relationships with outside vendors and partners
  • Coordinated with volunteers and event production teams on-site with operations of an event
  • Maintained quotas and met multiple deadlines to consistently achieve departmental productivity objectives and goals

PRODUCT MARKETING INTERN

Dimension Data CBU - Santa Clara, CA

June 2014 - Aug. 2014

  • Researched online for new IT services and trends to educate and enable company to be a strong competitor in cloud industry
  • Wrote and edited content in collateral/whitepaper documents
  • Communicated with international team members for project progression of developing services to new locations
  • Participated in internal and external business meetings
  • Produced and edited PowerPoint presentations describing new pricing options for cloud services and solutions

 
 

SKILLS*

*Five stars not yet achieved. There is always room for improvement.

*Five stars not yet achieved. There is always room for improvement.

 
 
 
 

EDUCATION

 

Bachelor of Business Administration

Digital Media Management

December 2016

 
 
 
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features


 
 

ATTENDANCES

PromaxBDA Conference - Los Angeles, CA (June 2015)

T. Howard Foundation Networking Event - New York City, NY (March 2016)

Variety's MASSIVE Entertainment Marketing Summit - Beverly Hills, CA (March 2016)

INBOUND - Boston, MA (November 2016)

 
 
 
 

LET'S CONNECT!


 
 
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